Knowland announces expanded partnership with Aimbridge Hospitality
ARLINGTON, Virginia/PLANO, Texas — Knowland, the world’s leading provider of meetings and events information as a service for the hospitality industry, today announced that Aimbridge Hospitality, a leading global hospitality company, has expanded its partnership with Knowland to Provide meeting and event data access for sales teams at the property level.
Management companies such as Aimbridge Hospitality turn to Knowland to increase group revenue, improve sales team productivity and better understand market opportunities across their portfolio. Over-the-property reporting provides increased visibility to better manage property-level activity while gaining insight into local market recovery.
- Gain intelligence beyond the comp set – Today’s sales teams need to look beyond their traditional hotel mix to increase revenue. Using Knowland helps them easily access relevant property-level details. Data-driven insights such as account bookings in their market, highest growing industry segments, and competitor insights help reveal new target industries and accounts.
- Reports facilitate visibility from a management perspective – Developing a management-level leadership workflow helps Aimbridge better understand not only usage data, but also the ability to strategically review market activity, align with strategy and determine the right prospects for each property. Usage and activity monitoring helps sales managers hold sales teams accountable as group operations continue to pick up while revealing market trends that inform enterprise-level investment decisions.
- Cost savings above ownership allows for flexibility – The corporate pricing structure makes it more cost effective for individual properties to take advantage of Knowland’s benefits. It allows Aimbridge Hospitality to strategically support each property, above the property, while adding value to its overall portfolio at the property level.
Jamie Grittman, SVP Sales, Strategy and Innovation, Aimbridge Hospitality said: “Access to data and technology tools enables our hotel sales teams to generate industry-leading revenues that will maximize profits through group sales, creating value for our hotel owners. We are committed to investing in such powerful data tools such as those provided by Knowland.
Patricia Shea, Vice President of Sales, Knowland, said: “We couldn’t be happier to have an industry innovator like Aimbridge expand its relationship with Knowland. As a leading hotel management company, they now understand more than ever that investing in a data-driven sales pipeline is a highly valuable asset. We look forward to helping the Aimbridge team continue on the path to even greater profitability.
Knowland is the world’s leading provider of meetings and events information as a service for the hospitality industry. With the industry’s largest up-to-date historical event database, thousands of customers trust Knowland to sell the band smarter and maximize their revenue. Knowland operates globally and is headquartered just outside of Washington, DC. To learn more about our solutions, visit www.knowland.com or follow us on Twitter @knowlandgroup.
About Aimbridge Hospitality
Aimbridge Hospitality is a leading global hospitality company providing premier hotel management services across a wide range of full-service franchise hotels, select services, luxury hotels, resorts, convention centers and lifestyle hotels. Aimbridge’s premium portfolio represents over 1,500 properties in 50 states and 23 countries, including the pipeline. With the broadest brand diversity in the industry, Aimbridge operates 84 lodging brands, in addition to more than 90 independent boutique/lifestyle hotels in the portfolio. As the world’s largest third-party operator, Aimbridge is dedicated to its mission to leverage its scale to add value for owners and opportunities for associates better than any other hotel operator. Aligned with concentrated focus, agility and expertise for each vertical, Aimbridge drives market success for hotels and maximizes returns on investment for owners. Aimbridge Hospitality’s global headquarters are based in Plano, Texas, with additional offices in Atlanta, Calgary, Fargo, Puerto Rico and Washington DC Evolution Hospitality, the Lifestyle division of Aimbridge, is based in San Clemente, Texas. California, the international division of Aimbridge, Interstate Hotels & Resorts, has support offices across Europe in Amsterdam, Birmingham, Glasgow and Moscow. The company’s Mexican division, Group Hotelero Prisma, has offices in Monterrey and Mexico City. For more information, visit www.aimbridgehospitality.com and connect with Aimbridge on LinkedIn.