Mac Cosmetics’ Early NFT Links to HIV/AIDS Awareness

Posted 04-11-22

Proposed by M A C Cosmetics

Image courtesy of Vogue Business

Originally posted by Vogue Business

An NFT collection from Mac is being launched to mark National Youth HIV/AIDS Awareness Day in the US, inspired by the brand’s collaboration with the Keith Haring Foundation.

The list of brands launching NFTs is growing week by week. The latest name on board is Mac Cosmetics, which is launching its first NFT in conjunction with the Keith Haring Foundation, in support of US National Youth HIV/AIDS Awareness Day on April 10.

The launch comes as the beauty industry’s engagement with NFTs shows signs of maturing, with community and brand values ​​remaining top of mind.

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