Mac Cosmetics’ Early NFT Links to HIV/AIDS Awareness

Posted 04-11-22

Proposed by M A C Cosmetics

Image courtesy of Vogue Business

Originally posted by Vogue Business

An NFT collection from Mac is being launched to mark National Youth HIV/AIDS Awareness Day in the US, inspired by the brand’s collaboration with the Keith Haring Foundation.

The list of brands launching NFTs is growing week by week. The latest name on board is Mac Cosmetics, which is launching its first NFT in conjunction with the Keith Haring Foundation, in support of US National Youth HIV/AIDS Awareness Day on April 10.

The launch comes as the beauty industry’s engagement with NFTs shows signs of maturing, with community and brand values ​​remaining top of mind.

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M A C (Make-up Art Cosmetics), a leading brand of professional cosmetics, is part of The Estée Lauder Companies Inc. Since its inception in Toronto, Canada over 30 years ago, the popularity of brand has grown through a tradition of word of mouth from makeup artists, models, photographers and journalists around the world. M A C is now sold in over 130 countries/territories worldwide. Follow M·A·C on Twitter, Snapchat and Pinterest on @MACcosmetics, become a fan of M·A·C on Facebook, follow M·A·C on Instagram, watch M·A·C videos on YouTube. For an M A C store, visit maccosmetics.com.

Learn more about M·A·C’s commitment to doing good for our global community and the planet on M·A·C Cares.

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