New video animation aims to raise AIDS awareness on Freddie Mercury’s birthday

LONDON (Reuters) – A new video animation featuring two loving white blood cells was released on Thursday to mark what would have been Freddie Mercury’s 73rd birthday and help raise awareness of the continued global fight against AIDS.

The British singer, songwriter and singer of rock band Queen died in 1991 at the age of 45 from complications from AIDS.

The four-minute music video released by Universal Music Group (UMG) accompanies the flamboyant singer’s 1985 track “Love Me Like There’s No Tomorrow”. The story of the two white blood cells, one of which is infected with the virus, portrays the power of love over fear and ignorance.

“We wanted to tell a story that was relevant to Freddie’s life, but not explicitly about him,” directors Esteban Bravo and Beth David said in a statement.

Taking a more “microscopic” perspective allows for a more nuanced exploration of the struggles people living with HIV / AIDS face in their personal relationships and in society, they added.

“The LGBT + community has fought for years for the right to adequate research and health care, and through this fight millions of lives have been saved. We wanted to celebrate this victory, ”said Bravo and David.

The video is also intended as a tribute to the work of the Mercury Phoenix Trust, created after Mercury’s death to help support projects around the world in the fight against HIV and AIDS.

The song “Love Me Like There’s No Tomorrow” is from “Never Boring,” the definitive solo collection by Freddie Mercury, which will be released worldwide on October 11 via UMG, Hollywood Records and Mercury Records.

Writing by Gareth Jones; Editing by Hugh Lawson


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