The Global Fitness Trackers Market Will Be Driven by Growing Health and Physical Activity Awareness During the Forecast Period 2021-2026

Expert Market Research’s new report titled Global Fitness Tracker Market Report and Forecast 2021-2026′, gives an in-depth analysis of the global fitness tracker market assessing the market based on type, applications, distribution channel and major regions. The report tracks the latest industry trends and studies their impact on the overall market. It also assesses market dynamics, covering key demand and price indicators, as well as market analysis based on SWOT and Porter’s Five Forces models.

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Key highlights of the report include:

Market Overview (2016-2026)

• Historical market size (2020): 35.13 billion USD
• Forecast CAGR (2021-2026): 18.80%
• Forecasted market size (2026): 98.75 billion USD

The fitness tracker market is expected to grow as people become more health conscious, the prevalence of cardiovascular disease and obesity continues to rise, and the internet and smartphones become more common. The demand for fitness tracking products has increased during the COVID 19 outbreak due to the high consumption and use of these gadgets to measure heart rate and oxygen levels in the body.

Industry definition and major segments

Fitness Tracker is an electronic device or application that monitors and records the physical activity of the person wearing it. It is sometimes called an activity tracker. Among other things, it collects data to track various activities including calories burned, sleep records, and heart rate among others. It is commonly used in a variety of applications, including sports, medical science, and security, among others.

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The main types of fitness tracker are:

• Smart Watches
• Fitness bands
• Smart clothes
• Others

The market can be broadly categorized on the basis of its applications into:

• Heart rate tracking
• Sleep monitoring
• Blood glucose monitoring
• Sports
• Working
• Cycling tracking

By distribution channels, the market is split into:

• In line
• Offline

Regional markets for the product include North America, Europe, Asia-Pacific, Latin America, Middle East and Africa.

Market trends

Wearable fitness tracking devices, such as smartwatches, have quickly become major components of consumer electronics. Health monitoring has proven to be the wristwatch’s most useful feature. Apart from offering information on ailments, it helps fitness enthusiasts by providing crucial health factors. People’s concern about their health has led to an increase in shipments of fitness trackers. The popularity of smartwatches has exploded due to the fact that they always have a fitness tracker.

Due to increased emphasis on producing new products with latest technologies in branded companies and growing popularity of devices through digital marketing, North America is expected to hold a substantial share of the market. A growing population, technological advancements, and steady economic expansion in Asia-Pacific are all expected to drive the demand for fitness trackers.

Main market players

The major market players are Ambiotex GmbH, Apple Inc., Fitbit Inc., NURVV Ltd., Garmin Ltd. and among others. The report covers market shares, capacities, expansions, investments, and mergers and acquisitions, among other latest developments of these market players.

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* At Expert Market Research, we always strive to give you the latest information. The figures in the article are only indicative and may differ from the actual report.


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